Built in Sarawak.Trusted Across the State.
More than two decades of delivering quality rice, from our field to your table.
A Name Sarawak Has Counted On Since 2002
Liansin Trading Sdn. Bhd. began with a single commitment: to bring quality rice to the people of Sarawak, reliably and responsibly.
As Sarawak’s leading rice distributors, we manage the full journey of every product. Sourcing, processing, packaging, and distribution, all under one roof. This end-to-end control means consistent quality at every step, and a supply chain that retailers, food service operators, and households can depend on.
To be Sarawak's most trusted rice distributor, recognised for quality, reliability, and commitment to the communities we serve.
To deliver consistently high-quality rice across Sarawak through integrated operations and certified food safety standards.
To deepen our retail and wholesale network, strengthen our quality processes, and remain the rice brand Sarawak families and businesses choose with confidence.
“We are not a middleman. We are the operation.”
From the field to your table, every grain passes through hands that answer for it. That is the difference between distributing rice and being responsible for it.
Quality Controlled at Every Stage
When you buy Liansin rice, you are buying the result of a process, not just a promise. Every bag that leaves our facility has passed through four stages of care.
Sourcing
We work with trusted suppliers and authorised import channels to source rice that meets our grade requirements. Nothing enters our supply chain without verification.
Processing
Rice is processed through our facilities with strict hygiene and quality standards. Destoning, grading, and sorting are carried out to ensure what goes into the pack is what it claims to be.
Packaging
Each product is packed under controlled conditions to preserve quality and freshness. Our packaging carries full traceability information. Grade, weight, and distributor details. Every bag is accountable.
Distribution
From our warehouses in Kuching, Sibu, Miri, and Bintulu, Liansin delivers to supermarkets, grocery outlets, and food service partners across the state. Our distribution network is built to be dependable, not just fast.
Over Two Decades in the Making
Every milestone we have reached is a reflection of the trust Sarawak has placed in us, and our responsibility to honour it.
- 2002
Liansin Trading Sdn. Bhd. founded
Incorporated on 14 June 2002 as an authorised BERNAS dealer. Operations began in Kuching, with a clear purpose: quality rice, dependable supply.
- 2005
Golden Bull Award
Recognised as one of the winners of the Golden Bull Award 2005. One of Malaysia's most respected SME recognition programmes.
- 2008
HACCP Certification achieved
Liansin became a HACCP-certified operation, implementing systematic food safety controls across every stage from raw material to finished product.
- 2009–2011
Branch network expanded
Liansin extended its reach beyond Kuching, establishing branch operations in Sibu, Miri, and Bintulu to serve all major divisions of Sarawak.
- First in Sarawak
HALAL Certification from Jabatan Agama Islam Sarawak
A landmark achievement. Liansin became the first rice wholesaler in Sarawak to receive official Halal certification, setting a new standard for the industry and strengthening trust among Muslim consumers and trade partners across the state.
- 2015
ISO 9001:2000 Quality Management
International recognition of Liansin's quality management systems, demonstrating consistent, auditable standards across all operations.
- 2016
Corporate brand identity formalised
Publication of Liansin's Corporate Design Manual, standardising the brand across all touchpoints. From packaging to uniforms to distribution vehicles.
- Today
Still growing. Still Sarawak's own.
Serving 100+ retail partners, 30+ rice varieties, four cities, and a community that has trusted Liansin for over two decades.
Recognised. Verified. Accountable.
Our certifications are not decorative. Each one represents a standard we committed to meeting, and continue to uphold every day.
HALAL
Jabatan Agama Islam Sarawak
Liansin was the first rice wholesaler in Sarawak to receive Halal certification from Jabatan Agama Islam Sarawak. For Muslim consumers, this is assurance of compliance. For our trade partners, it is a commercial advantage. Products they can stock and recommend with confidence.
HACCP Certification
Hazard Analysis Critical Control Point
HACCP is the international benchmark for food safety management. Our certification confirms that every stage of our operation, from raw material intake to distribution, is monitored against documented safety controls. No stage is left to assumption.
ISO 9001:2000
Quality Management System
ISO certification reflects our commitment to operational consistency. Our processes are documented, auditable, and reviewed, which means the quality standard you experience today is built to be repeatable.
Sarawak, Covered.
With four operational locations across the state, Liansin is built to serve, not just from a head office, but from the ground in your region.
Kuching
Liansin Trading Sdn. Bhd.
Lot 2041, Section 66, Jalan Kisar, Bintawa Industrial Estate, 93450 Kuching, Sarawak
+6082-333555Miri
Tong Seng Huat Rice Trading Sdn. Bhd.
Lot 812, Jalan Cattleya 2, Piasau Industrial Estate, 98000 Miri, Sarawak
+6085-668668Bintulu
Tong Seng Huat (Bintulu) Sdn. Bhd.
Sublot 11 of Lot 127, Bintulu Industrial Estate, Jalan Bintulu Sibiew, 97000 Bintulu, Sarawak
+6086-337557
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